April 11, 2015
Non-Profits, especially small non-profit organizations, need to look seriously at their website. It is the center of all the organization’s marketing.
April 4, 2015
Like it or not, social media is here and making an impact on the way we market ourselves. When you boil it down, social media is a conversation that we have with our clients, customers, […]
March 13, 2015
To see how well your email marketing works, test it. What does that mean right? If you break an email down into its component parts, you get to know what each part does and how […]
December 13, 2014
As much as the mail boxes outside of our homes are full of mail, our E-Mail boxes are even worse. E-Mail marketing is popular, it is relatively inexpensive and not that difficult to do. Just […]
October 30, 2014
Here is an interesting fact that you need to know if you have a website. Fact No one wants to wait for information when searching the web. As web users we are all very, […]
September 15, 2014
Here are some essentials that will help get your emails read. Sign-up Form Have a sign-up form on your website with a permission statement and a clear expectation of what people are signing up […]
July 12, 2014
If your website does not contain the following, you need a new website. Website Build Is your website optimized for search engines? When someone in on your website does it provide the right impression? […]
May 31, 2014
Imagine if John visits your website. He’s highly interested in what you have to offer, but he’s just not ready to purchase yet. He’s still recovering from a vacation and needs to pay off his […]
May 12, 2014
In marketing, we never know if we are doing anything right until the psychologists study it. So they have and here are results from several studies of Internet site visitors. It boils down to 15 […]
February 26, 2014
We all want customers to come to our website and enjoy it enough to spend a lot of time on it. However, visitors to most websites find their experiences unsatisfying. Even though there have been […]
January 21, 2014
For a long time now, when asked what domain should I purchase for my business, we have advised trying to find a .com version of your company name or keyword because of the automatic response […]
November 18, 2013
The more we understand our customers the better we can serve them. And the better we serve them the more business we get. Here are two quick lessons on customer satisfaction that you may have heard before, but it’s always good to be reminded how to be nice to your customers.
November 7, 2013
It is creating a website that is an expression of your company’s image and brand. A recent article in Fast Company magazine by Ben Fullerton talked about turning a website’s design into a brand experience […]
August 21, 2013
Anyone must know what your site is about in less than 4 seconds. Attention spans are so short and on the internet they are almost no-existent. With sophisticated searching we are used to getting information instantly. […]
August 13, 2013
A Cheap Business Card Doesn’t Mean Inexpensive Every time you hand out your business card, you are making an impression. That little 3½ inch by 2 inch piece of paper has a big job. It […]