Here are some essentials that will help get your emails read.

Sign-up Form

Have a sign-up form on your website with a permission statement and a clear expectation of what people are signing up for. Make it easy to fine and easy to use so you get people on your list who actually want your emails.

Welcome Message

When someone signs up for your emails, sent them a welcoming email right a way. Make it friendly. Tell them what you will be sending and how often, the benefits of your email message, and if possible an incentive. Keep it short and sweet.

Powerful Subject Line

You have about one second to grab someone’s attention and get them to open your email message. Be creative, honest and engaging.

Clear Branding

Be sure that your brand is clear at the top of your emails so your subscribers are sure where it is coming from.

Relevant Content

Once you have gotten your email subscribers to open your message, you need to give them what you promised in the subject line. Keep it simple, useful and remember that email is designed to create a response like go to a website or call.

Clear Call-to-Action (CTA)

Put the CTA at the top. Make sure it is clear what you want your subscribers to do with your message.

Social Media Links

Let people know where you are in the social world and invite them to engage on your company page.

Mobile Friendly

More and more people today are reading email on a mobile device like a phone or tablet. Be sure that your emails translate well on these devices.

Google Analytics

Google Analytics monitors traffic to your website. With it you can see the impact your email marketing has on your bottom line.