August 21, 2013
Anyone must know what your site is about in less than 4 seconds. Attention spans are so short and on the internet they are almost no-existent. With sophisticated searching we are used to getting information instantly. […]
August 13, 2013
A Cheap Business Card Doesn’t Mean Inexpensive Every time you hand out your business card, you are making an impression. That little 3½ inch by 2 inch piece of paper has a big job. It […]
July 10, 2013
When designing a billboard, six words or less is ideal. You have a brief glance to capture a driver’s attention and get your idea across. And the same strategy applies when designing your tradeshow booth. […]
May 28, 2013
Content marketing involves the creation and sharing of material that’s engages and informs your target audience. The more captivating the content, the more likely it is to be circulated. Videos present your message in a […]
May 6, 2013
There are all types of web designers, developers in this world and you need to sort through them to get the right one that is going to do the best job for you. We always […]
March 5, 2013
Content is the way your business or organization communicates and drives engagement with your customers. Content on websites, blogs, social media, printing and email marketing needs to be fresh and updated regularly, just like kitty […]
February 20, 2013
As a marketer, it is our dream to create something viral. Viral marketing is simply someone telling someone about something. Because we are so well connected, if someone likes something, they can pass it on […]
February 7, 2013
Social media serves a purpose but it is not the ultimate way to get business. We are still humans and humans tend to want to deal with other humans when they do business. The tendency […]
January 17, 2013
If you don’t know of Ingrid Michaelson, she is a young singer songwriter whose wide voice range and simple and personal writing style has recently made her a star. It is not that she made […]
January 12, 2013
Before you pick someone to create your website, look at theirs! What should you look for when shopping for a web designer? The first thing you should do is look at their website, carefully. Don’t […]
November 20, 2012
As marketing professionals we need to be looking for opportunities to share what we know with those who may need it. There are organizations out there trying to do good but can’t afford the marketing […]
October 18, 2012
In the past few years, the business world has made much ado about the concept of branding—many people throwing around twelve-dollar phrases like “crafting your brand,” “incorporating a solid brand,” and so on. While this […]
September 28, 2012
I didn’t create these, they are from the Direct Mail Media Pack(r) although what is between the ( )’s are mine Results are directly measurable You speak to somebody, not everybody, reducing waste You can […]
September 21, 2012
While sitting at a red light the other day, a landscaper caught my eye. He was using a power-edging tool on a long sidewalk in front of a church. He was moving along the sidewalk […]
September 5, 2012
To convince somebody of something you first must assemble a convincing argument with facts and a compelling story. Together this creates a persuasive narrative designed to present a solution as viable and understandable. You need […]