September 5, 2012
To convince somebody of something you first must assemble a convincing argument with facts and a compelling story. Together this creates a persuasive narrative designed to present a solution as viable and understandable. You need […]
June 28, 2012
SEO or Search Engine Optimization is critical to get your website noticed on the web. While this is something that you can do on your own, you may choose to hire an SEO firm because […]
June 13, 2012
Everything’s changed since we first broke into this business. Today’s marketing strategies are nothing like they were twenty, ten or even a year ago. Marketing’s constant evolution relates mostly to developing technology. How well adapted […]
March 4, 2012
It can be easy to get caught up in the next big digital marketing tool. But how much of this digital marketing do your customers respond to? Although it is indisputable that digital marketing has […]
February 13, 2012
Thanks to the development of cell phones and tablets, we have the opportunity to reach someone in seconds. And with access like that, it just may be a great way to reach your customers. Most […]
January 20, 2012
If your business sells to consumers, here are the things you need to have on your website: Contact information including your address. The address doen’t just show where you are, but having a physical location […]
January 16, 2012
Presenting information is a key part of marketing your business, and communication is the key to success when it comes to presenting. But it doesn’t matter if you have the best product or idea in […]
January 10, 2012
Push the Envelope You might find that your company has been doing the same marketing for years, simply because that’s how it’s always been done. If that’s the case, it’s time to question your company’s […]
December 31, 2011
Grant me the skills to master all weapons of war and the wisdom to create a life where they are never needed. I thought of this after a meeting with a client. We were in […]
December 21, 2011
Every business has the potential to use QR codes in an unexpected way. If your business innovates its marketing campaign with QR codes, you’re bound to enjoy a healthy ROI in addition to increased customer […]
October 10, 2011
October is a great month to get your company’s name out there. Instead of a sale or a typical promotions, show your customers that you care about the community. Create a Quality Promotion October […]
September 19, 2011
You’ve probably encountered one already. Maybe you’ve even tried to snap a photo of one with your mobile phone. We’re talking about those square matrix QR (Quick Response) Codes that have become recently ubiquitous. Sure, […]
August 25, 2011
There are four side effects to being happy with your life A positive attitude. Getting along with and accepting others easily. Being more determined and focused in life. Feeling that your life has a purpose. […]
March 2, 2011
Whether you are using print-and-mail or e-mail to distribute your company’s newsletter, there are three main styles: Business to consumer or B2C, business to business or B2B and membership. Each one has different characteristics, and […]
October 19, 2010
In the wake of our current economic situation one question we need to ask ourselves is: “Are we ethical?” At first you will probably say, yes, I am. However, if you look at it deeper […]