May 9, 2020
Your brand story is the starting place for your marketing efforts and appealing to customers. Here are 5 key branding questions to ask to identify your brand.
April 27, 2020
It's always important to support small businesses and the local economy, but even more so during the COVID-19 pandemic. Here are 5 reasons why.
April 1, 2020
Any time you are building a direct mail, email or multichannel campaign, it's important to take into consideration "the 5 rights" of marketing. Use all five with every campaign, every time, and you’ll get outstanding results.
March 5, 2020
A digital marketing funnel captures the attention of customers and markets to them at various stages of the sales journey. Discover how to build yours here.
March 2, 2020
We love other people’s marketing mistakes. Why? Because we can learn from them and avoid duplicating those mishaps. Here are 5 lessons learned in the world of marketing.
February 3, 2020
Do you have a plan for retaining customers? What does it take to create the kind of bond that makes customers stick with you through the inevitable changes of business? Here are some tips.
December 2, 2019
Are you considering starting or managing your own business or nonprofit organization? You’ll be diving into an ocean already filled with fierce competition, so it’s important to ensure that you have the right skills to succeed.
September 27, 2019
Impacting someone’s decision-making process requires the right balance between encouragement and persuasion. If you’re looking to hone your skills of persuasion, it’s important to consider the five stages of engagement.
May 27, 2019
Every business wants to stand out for the right reasons. If you're looking for a cost-effective way to market yourself and your services, custom-branded promotional products are a great idea that can have an enormous impact.
April 16, 2019
People like to buy from people, not companies. That’s why an increasing number of marketers are focusing on humanizing their brands. What does this look like in action?
February 11, 2019
Brand elements represent the heart of your business and shouldn't be treated like everyday commodities. Short cuts will save you money in the near term, but in the long run, they can be costly. Some things are worth the money. Your brand is one of them.
October 23, 2018
When you see “Go Green – Go Paperless” claims on the backs of your bills or the bottoms of your emails, do you believe them? If you said no, you aren’t alone.