While you may assume social media, email or other forms of online marketing are the key to reaching this tech-savvy demographic, the truth is that millennials are suffering from digital fatigue.
Did you know that by using a combination of both print and digital media, you’re likely to increase the effectiveness of your marketing campaigns by 200%?
If you don’t mail enough, your results will go down. If you mail too much, your results will also go down. But if you find the sweet spot, your results will go up. How do you find that perfect middle ground?
When one of the world’s largest internet companies makes a change to their marketing to incorporate printing and direct mail, are there wider implications marketers can use to their own advantage? Absolutely!
What is the value of a font? These stylistic tools do more than communicate words on a page. Let's look at 3 things you might not realize that fonts do.
In today’s world of complex creative and nonstop marketing assault, it’s easy to forget the basics. Before designing that visually extravagant mailer, take a step back and make sure you’ve covered the fundamentals.
Most successful printing projects don’t happen by accident. They start with a good plan. How can you create the kind of plan that comes in on time and budget? Start by asking these five questions:
Drip marketing is the practice of conveying your message by sending gentle marketing touches over time. When paired with cross-media marketing, the results can knock it out of the park.
When used correctly, direct mail can be an extremely effective component of a nonprofit marketing strategy, allowing organizations to target and connect with the right donors.
How long have you been sending out the same marketing collateral and direct marketing letters? Are response rates starting to dip? Maybe it’s time to mix things up.
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